The U.S. market for do-it-yourself yard and garden care is worth nearly $37 billion a year, and is growing at a steady pace. Led by millennials—soon to be the largest spending group in America—and a renewed interest in homegrown food, this burgeoning marketplace is ripe for IoT innovation. Modern green thumbs are more averse to using pesticides and other ‘non-natural’ garden aids than their predecessors, especially when it comes to growing their own food. And most casual gardeners, representing the bulk of consumers, often don’t have the time or energy needed to constantly maintain their investment. They either hire a gardener or tend to the garden when they can, risking loss. These market factors—green thinking and casual gardening—plus other industry drivers dovetail perfectly with what IoT can offer.
One of the super-powers of Aeris’ AerCloud IoT application platform is that developers can separate the data modeling and visualization development from the delivery and connection of the physical thing providing the data. Literally, in a matter of a few minutes, we were able to use the AerCloud console to create a data model and container to hold the data for our shuttle tracking project, which we started building in our last blog post.
In our last entry, “The Shuttles Project – Using IoT to Get to Work,” we talked about connecting the shuttles which take employees in Aeris’ building back and forth to an off-site car parking lot. We mentioned that this is an ideal use case for an Internet of Things (IoT) solution. Every IoT solution has pretty much the same ingredients:
Real estate in Silicon Valley is booming. That’s true both for the housing market and for the office space market. For Aeris’ office building in Santa Clara, California, that means that the owner is breaking ground on the long-planned additional building that will occupy our current surface parking lot. For all the tenants in our building, that also means multiple years during which half of the cars must park off-site intead of right at the building. Ugh.