Cold-Blooded Business: IoT and Reptiles as Pets

Posted by Carmi Brandis on Nov 30, 2017 5:00:00 AM
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When most people think of pet ownership, animals like dogs and cats come to mind. But over the past 20 years or so, the reptile pet market (frogs, snakes, lizards, turtles, etc.) has exploded, and that has been both a blessing and a curse for the industry. On the positive side, the industry has seen record profits, increased awareness of proper ownership, and mass-market availability of everything from supplies to veterinary care. The negative stems primarily from demographics—the average reptile owner is 18-to-24 years old and economically unstable. Reptiles are inexpensive to buy but, like any pet, costly to maintain relative to the purchase price. This puts the creatures at grave risk when their owners fall on hard times, which happens frequently.

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