Three Ways that SIM Cellular Connectivity Improves the Retail Experience

Posted by on Mar 22, 2018 5:00:00 AM Carmi Brandis  
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Convenience and security can make or break a business, especially in retail. The prevalence of online shopping has molded customers’ service expectations―eliminating the queue and ensuring that customer information is kept safe are cornerstones of the modern retail experience. Traditional point of sale (POS) systems, however, are not up to the task. Wi-Fi-enabled POS systems (that lack SIM-powered cellular connectivity) are prone to delays and errors, leading to poor consumer interactions. POS failures increase the chances of data loss and may compromise the security of customer information. Integrating cellular connectivity into a consumer’s retail experience sets the stage for a secure transaction, increases the speed of the transaction, and creates an overall smoother shopping experience for the consumer.

In addition to speed and security, cellular networks give retailers more opportunities to connect with their customers and keep track of their business processes. Leveraging high-data cellular connectivity allows sales associates to provide customers with a personalized shopping experience based on their shopping history. Backend data can also be used to monitor the supply chain, giving managers and operators more insight and control over critical assets.

  1.  Faster, Untethered, and Safer POS Systems

Integrating cellular connectivity can circumvent the issue of weak Wi-Fi signals and the blocky limitations of a wired POS system. Secure sales transactions are a growing concern as we move further into the digital age where hacks and data leaks are common headlines. Utilizing cellular high-data POS systems through a secure VPN ensures safe transference of information. For a growing customer base used to the convenience of online shopping, EPOS/PDQ terminals and tablets offer the opportunity to skip the line, or eliminate it altogether. Customer service staff can access customer data then and there for a better face-to-face interaction. Purchases also can be made via the tablets away from the counter, providing the opportunity to boost sales through ease and convenience.

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  1. Targeted Marketing Solutions

In the past, many retailers knew their customers personally. It was much easier to customize the approach to each individual as you got to know them. With the increase of online shopping, this familiarity becomes less and less possible. However, you’re more than likely already gathering consumer data on the back-end for analytics relating to targeted marketing. As online, POS, and mobile sales grow, they require larger databases to process increased demand. With integrated SIM technology, your business can leverage the high speed of 4G connectivity to store consumer information and create that personalized experience where face-to-face interaction would otherwise seem distant. For example, brick-and-mortar stores can use cellular beacons to collect customer experience data and push targeted content to smart displays for optimal guest interaction. This is merely the beginning. Retailers must realize that consumers will come to expect these kinds of sophisticated interactions.

  1. Supply Chain Monitoring

Retail managers can streamline their supply chain with cellular connectivity. IoT / M2M can be used to monitor goods during shipping down to every point of contact, from manufacturers to distributor to retail outlets. Wireless, battery-powered IoT / M2M tracking devices can monitor product conditions in transit in order to maintain product quality and reduce costs associated with shrinkage and loss. According to the 2014 Global Retail Theft Barometer, North American retailers lost an estimated $42 billion due to shrinkage that year. In-store IoT devices can help quell this issue by tracking sales and activity more closely. Instead of using POS systems to track sales, retailers can move on to more sophisticated technology, like smart shelves, source-tagged SKUs, and camera technology, that tracks the flow of inventory in and out of the front door of the store.

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Manage IoT Connectivity with Neo Powered by Aeris

Monitor SIM cards with Neo’s award-winning connectivity management platform, using targeted APIs through a secure VPN so business managers can monitor device consumption levels and traffic patterns to control costs and resolve issues in one clear, concise tool. The user-friendly dashboard interface keeps you up to date on the functionality of your entire system in one convenient place. Whether you are using 10 SIMs or 10,000, Neo will keep you on top of your devices and your business.

Contact Neo to learn more about our award-winning management platform and how to use it to improve your company’s operational efficiency.

Topics: retail, iot revenue streams, iot cellular connectivity, Neo SIM card