The Green, Green Grass of Home. IoT and Lawn Care

Posted by Carmi Brandis on Aug 24, 2017 5:00:00 AM
Share This Post   

The lawn care market—which includes everything from private residences to condo/apartment complexes and golf courses—has gone through significant changes over the years. Concerns over the use of toxic pesticides/fertilizers, water consumption, and the need to have green grass have shifted the industry from its ‘green at all costs’ roots. Even the image-conscious Playboy Mansion let all its lawns go brown during one severe California drought, and the Playboy organization clearly had the resources to pay for any amount of water. Plus, millennials (who ultimately will represent the largest spending group) simply aren’t interested in ‘keeping up with the Joneses’ when it comes to lawn care.

Read More