Carmi Brandis

Recent Posts

Smart Homes: IoT and Home Lighting

Posted by Carmi Brandis on Aug 10, 2017 5:00:00 AM
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The light bulb revolutionized the American home life, bringing all-new levels of safety (no need for dangerous candles), security, and usability. While there have been advances over the years (energy-efficient bulbs, motion sensor lighting, timers), not much has significantly changed since home lighting became widespread. Now IoT promises to create another revolution in lighting, bringing previously impossible efficiencies and capabilities to every home, apartment, and commercial building.

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Smart Appliances: IoT and the Laundry

Posted by Carmi Brandis on Aug 3, 2017 5:00:00 AM
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While there has been an ongoing ‘battle for the living room’ among media companies (essentially who will dominate consumer content), there is an even greater competition to outfit the smart home. Advances in IoT technology have created a lucrative scenario where any appliance, even electric toothbrushes, is fair game for smart enablement. And the low barriers to entry and massive, untapped home/apartment marketplace mean tremendous opportunities for providers, large and small.

In this blog we’ll look at the most mundane of chores, getting clothes clean, and how IoT is redefining how people do laundry.

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Movin’ on up! How IoT is Streamlining the Hauling Industry

Posted by Carmi Brandis on Jul 27, 2017 5:00:00 AM
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The moving industry (commercial and home delivery) has had a mixed reputation for delivering on promises, with both great companies and a lot of bad ones. Most complaints revolve around broken items, missed schedules, and unexpected charges. IoT can remedy a lot of these issues, and create a new level of trust between buyer and mover. In fact, movers who employ IoT solutions give themselves an immediate competitive edge over traditional solutions.

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Food, Glorious Food! IoT and the Restaurant Delivery Market

Posted by Carmi Brandis on Jul 13, 2017 5:00:00 AM
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The Internet of Things is fast becoming popular in the food delivery sector, primarily driven by pizza chains such as Domino’s and Pizza Hut. Using a smart phone, a customer can order a pizza, get an estimated time for delivery, watch the order being made via a webcam, and get a real-time update of when it will arrive. Delivery personnel (even new ones unfamiliar with the area) will know the exact customer location—eliminating time lost to confusing/unclear addresses. Payment and tipping are handled through the app, making the delivery process even more efficient.

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Why Golden Retrievers are Truly Golden—IoT and the Pet Industry

Posted by Carmi Brandis on Jul 6, 2017 5:00:00 AM
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People don’t just like their pets, they love them. The American pet market reached $66.75 billion in 2016 and shows no sign of slowing down. Research consistently shows people consider their pets part of the family, and often will spend more on their pets than they do on themselves. Countless industry stories bear this out. For example, the late actor Dick Van Patten—a fixture in Hollywood for decades—said no acting gig paid as well as his dog food company did. Controversial dog trainer Cesar Milan has gained global celebrity recognition equivalent to an A-list actor. And recently one innovative company has introduced a red carpet ‘lounge’ for pets waiting for airline flights, even horses.

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IoT and Food Prep Appliances

Posted by Carmi Brandis on Jun 29, 2017 5:00:00 AM
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IoT-enabled devices gradually are becoming an integral part of home life, and nowhere is that more evident than in the kitchen.  

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How Does Your Garden Grow? IoT and Home Gardens

Posted by Carmi Brandis on Jun 22, 2017 5:00:00 AM
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The U.S. market for do-it-yourself yard and garden care is worth nearly $37 billion a year, and is growing at a steady pace. Led by millennials—soon to be the largest spending group in America—and a renewed interest in homegrown food, this burgeoning marketplace is ripe for IoT innovation. Modern green thumbs are more averse to using pesticides and other ‘non-natural’ garden aids than their predecessors, especially when it comes to growing their own food. And most casual gardeners, representing the bulk of consumers, often don’t have the time or energy needed to constantly maintain their investment. They either hire a gardener or tend to the garden when they can, risking loss. These market factors—green thinking and casual gardening—plus other industry drivers dovetail perfectly with what IoT can offer.

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Babes in Toyland: IoT and Children’s Toys

Posted by Carmi Brandis on Jun 15, 2017 5:00:00 AM
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The American toy industry is worth more than $22 billion annually, and virtually every sub-segment is ripe for IoT innovation. The demand for smart toys is there, thanks to a combination of tech savvy households, Hollywood creations, youth consumer trends, and the prevalence of smart appliances and devices (Amazon Echo). The current generation of children is accustomed to—and expects—‘intelligent’ playthings. This shift in expectations has caused a steep decline in some traditional toys (such as model trains), and forced others (such as dolls) to adapt. The good news is this paradigm shift isn’t simply tech for tech’s sake—smart toys offer significant benefits beyond being, well, toys. And that can enhance your bottom line.

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Tap into a Multi-Billion Dollar Market—IoT Maintenance and Repair

Posted by Carmi Brandis on Dec 22, 2016 2:00:00 AM
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One of the most lucrative business models commonly is known as the razor and razor blades. In a nutshell, you can sell one-off razors but why not have repeat customers with the blades? You can see this applied today in everything from printers (ever wonder why printers are inexpensive or even free?) to vehicles (a dealer does not necessarily need to sell a lot of cars to remain profitable). Which brings us to IoT and your operations.  

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